City of Palm Desert
Desert Song – Translating Palm Desert’s Natural Rhythm Into Song
Nestled in the heart of Coachella Valley, Palm Desert has long been a destination for reflection, reconnection, and discovery. With its scenic landscapes and welcoming community, the city offers visitors a unique rhythm—one that had been seen and felt but never truly heard.
Relationship: June 2020 - Present
Services: Creative, Media, Social, PR
Challenge
Palm Desert wanted to create a fresh, innovative campaign that authentically captured its essence while engaging both visitors and locals. The goal was to bring its natural rhythm to life in a way that blended art, science, and music to foster deeper connections with the destination.
Solution
To achieve this, Palm Desert partnered with PlantWave, a leader in plant sonification, and indie musician Windser to transform the native desert flora into a musical experience. The result was “Desert Song,” an original composition that translated the energy of Palm Desert’s plants into music. Inspired by the song, we developed a fully integrated marketing campaign that generated over 22 million impressions across paid, owned, and earned.
