Fredericksburg Convention and Visitor Bureau
Creating a Meaningful Impact for a Town Filled With Love
Set in the heart of Texas Hill Country, the city of Fredericksburg entrusted Idea Peddler with a mission: to increase the length of visitor stays, balance the visitor-to-resident ratio year-round, and elevate visitor spending through targeted digital and print marketing in key markets.
Relationship: June 2023 - Present
Services: Creative, Production, Media
Solution
To bring this vision to life, we immersed ourselves in the essence of Fredericksburg — conducting deep dives into its history, market trends, and audience insights. Through detailed research and strategic planning, we uncovered the unique heartbeat of this one-of-a-kind town.
Collaborating with restaurateurs and farmers, makers and musicians, we worked hand in hand with Fredericksburg’s vibrant local community to showcase its magic on a broader stage.
Results
Leveraging Zartico, we made real-time, data-driven adjustments that contributed to notable year-over-year increases in all key metrics across our social campaigns. When we identified an underperforming market, we pivoted to prioritize other high-potential drivable markets, ensuring resources were optimally allocated.
Ultimately we achieved our key goal: bringing in visitors who spend more rather than purely more visitor volume. Zartico reported a 26% increase in visitor spend among only a 6% increase in total visitors.
