New Mexico Tourism Department
New Mexico True
In 2015, Idea Peddler joined alongside creative partner, Talweg to bring New Mexico True to the masses. For the last eight years, our holistic approach as their media/agency partner has been integral to driving growth and awareness to the Land of Enchantment. You'll find our work includes a breadth of full-bodied media strategies, from airport takeovers to experiential events.
Relationship: 2015 - Present
Services: Media, Social, PR
Our Process
As New Mexico continues to grow as a destination, Idea Peddler has implemented both conventional and timely tactics to stay top-of-mind. We’ve generated brand buzz with fast-twitch responses like our Hatch Chili feud with Colorado that culminated in an integrated multimedia campaign including: print, digital, TV, and out-of-home placed mere steps from the Colorado governor’s door. We also fostered excitement for New Mexico, bringing an influential celebrity to the state, Dax Shepard, garnering airtime on his podcast, and concluding with a live event in Santa Fe at the Lensic Performing Arts Center: every seat sold within days of its announcement.
