A native Austinite, Cimin has been in the media industry for over a decade on both the agency and publisher sides. During this time, she has led cross-channel strategic media planning and buying for Fortune 500 companies including Best Buy, Microsoft, Intel, Zurich Insurance, and Kraft Foods.
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After honing her chops at large agencies like Starcom, MediaVest and Mindshare, Cimin realized there had to be a better, more streamlined way to help brands achieve their advertising goals. Idea Peddler was born out of the need to have a new model for the 21st century—one where there are no bureaucratic layers, work gets done efficiently and on time, and we all get to work with nice people.

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Cimin has a strong foundation in both traditional and digital media and specializes in crafting strategies for cross-channel campaigns, using a mix of local and national media. She helped launch and sat on the board of the Women in Wireless Chicago chapter in addition to launching Microsoft’s first B2B programmatic display campaign. Prior to that, she deployed the first e-commerce integration and mobile ads for Spiceworks, a social-tech company based in Austin.

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She currently leads planning and buying for New Mexico Tourism, Taos Ski Valley, City of Palm Desert, NOLS, Georgia O’Keeffe Museum, and other brands, with a focus on strong planning foundations and maximum budget efficiency.