Sara got her start in marketing over a decade ago, working for a shopping-mall developer, and focused her attention on media and advertising starting in 2012. She joined Starcom MediaVest Group and worked with brands including Best Buy, Altria, the American Egg Board, and the Paper and Packaging Board. Most recently, she was a media director at the Integer Group in Dallas working with E. & J. Gallo Winery.

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Sara has a wealth of experience leading cross-channel media planning and buying, both online and offline. Her professional passion is part strategy, part activation, but she especially enjoys working on strategic account vision, process, and development. She believes marketing must be grounded in data and insights and should work alongside brands to grow their businesses.

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Originally from Florida, Sara has moved cross-country a few times for family and is now laying roots in Dallas. She is a new mom, loves traveling to see family near and far, and in her spare time is usually found in a spin class (now virtual).